To be efficient with digital spend you need a team and a well defined strategy.

At JAXXON we produce new ads on a weekly basis. We tweak what we see working and kill creative that doesn’t when it comes to META and GOOGLE.

But it doesn’t stop there. I have built out a very strategic approach on how we operate on the acquisition front by utilizing incrementality testing tools as well as a Multi-channel attribution dashboards that allows us understand efficiencies on all of our paid channels.

This has allowed us to maximize ou channels into the mix outside of the typical META/GOOGLE. Some big wins include TV, Direct mail prospecting, and OOH. A healthy portfolio of ad channels proves to be the most effective for conversion and brand awareness.

JAXXON has a strong base of followers, customers, and leads. With a recision in the back of the minds of most brands and rising CAC costs, we have put a big emphasis on our Retention efforts. From Social retargeting, OTT commercials, Direct mail, and a very detailed segmentation strategy we have a strong plan in place to maintain our growth of 38% Customer return rate YOY.

At the helm of the Creative Team, we have built out a well oiled machine when it comes to productions. We’ve built out multiple studios and shoot a majority of our content in house as well as a rolodex of local creators that bring newness to our creative mix on a regular basis from social campaigns, ads, commercials, site content, and all product flat lays.

In 2022 we launched an Affiliate program for JAXXON and saw immediate results. Our main KPI with our affiliate program Is to drive new customer % growth and had double digit growth since 2022 YoY.

One of our most notable wins was linking our SEO efforts with our Affiliate partnerships to create a MOAT around key search terms on our most important categories with the brand.